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Brand Identity
NSHM School set out to upgrade its brand identity to clearly embody its educational philosophy: Morality – Intelligence – Willpower.
RIO Creative Solutions developed the new identity under the concept “Brilliance Within”, highlighting inner strength as the foundation of communication. The identity system was completed with key symbols such as the “crest,” representing the three pillars of sustainable education.
From this direction, RIO chose to implement by creating a system of symbols that represent both the inner strength of outstanding individuals and the abundant resources of NSHM.
STELLAR takes the shape of a shining star, with radiant beams inspired by the NSHM logo. Its dynamic form and modern appearance embody curiosity, exploration, and representation of the future generation.
STELLAR was created as a symbol of effort and achievement in learning, encouraging all students to explore and maximize their potential. The star highlights the spirit of unity and community within the school while bringing joy and inspiration to everyone.