FWD
Product Campain
From FWD’s initial product idea, RIO Creative Solutions Agency partnered to develop it into the complete concept “FWD Modern Women”, launched alongside the brand’s new product to ensure uniqueness and market leadership.
Building on this concept, we executed the full scope from Big Idea, Product Story, and Product Name to marketing and sales materials such as Key Visuals and Product Videos.
The modern woman often carries the weight of society’s expectations and stereotypes of being “perfect.” In those moments, FWD encourages you – the modern woman – to be confident and free in your thoughts and actions, embracing life and your role as a woman as a privilege, not a burden.
In addition to the “FWD Modern Women” product, RIO Creative Solutions also developed product concepts – including product naming and key visuals – for FWD Accident Insurance and FWD Pioneer 3.0.
