FWD
Product Campain
From FWD’s initial idea for the product, RIO Creative Solution Agency partnered to develop it into a complete concept — “FWD Modern Women” — on the occasion of the brand launching its new product, ensuring distinctiveness and pioneering spirit in the market.
Based on this concept, we delivered a full scope of work, from Big Idea to Product Story, Product Name, and promotional and sales materials such as Key Visuals and Product Videos.
The modern woman carries worries imposed by society’s expectations and stereotypes of being “perfect.” In those moments, FWD encourages you—the modern woman—to be confident and free in thought and action, embracing life and your mission as a privilege rather than a burden.
In addition to the “FWD Modern Women” product, RIO Creative Solution also developed product concepts—including Product Name and Key Visuals—for FWD Accident Insurance and FWD Embracing Change 3.0.
