Beauty Summit
Visual Event
Beauty Summit — an event dedicated to the beauty industry — approached RIO Creative Solutions with the ambition of creating a distinctive mark that goes beyond the framework of a traditional trade exhibition.
RIO Creative Solution partnered with Beauty Summit to design the logo and develop the brand identity system, contributing to positioning the event as a leading trade exhibition in Vietnam’s beauty industry.
We continued to develop the overarching concept and design the visual identity across the 2024 and 2025 editions of the event—where beauty is expressed through a creative, consistent, and inspiring language.
RIO developed the Key Visual with the image of an equilateral triangular pyramid lamp—symbolizing balance, wisdom, and the connection between AI and humans. Inside, a butterfly motif, carried forward from the Beauty Summit logo and the 2024 Key Visual, is rendered in a surreal style, evoking creativity, guidance, and the fusion of technology and art. It reflects the vision of an innovative beauty world in the AI era.
