Beauty Summit
Visual Event
Beauty Summit – an event dedicated to the beauty industry – approached RIO Creative Solutions Agency with the ambition of creating a distinctive mark that goes beyond the traditional trade show model.
RIO Creative Solutions partnered with Beauty Summit to design the logo and develop a comprehensive brand identity system, helping position the event as a premier trade exhibition for the beauty industry in Vietnam.
We continued to develop the overarching concept and design cohesive visuals for the 2024 and 2025 editions of the event — where beauty is told through a creative, consistent, and inspiring language.
RIO developed the Key Visual using the image of an equilateral pyramid-shaped lamp — a symbol of balance, wisdom, and the connection between AI and humanity. Inside, the butterfly motif, carried forward from the Beauty Summit logo and the 2024 Key Visual, is rendered in a surreal style, evoking creativity, guidance, and the fusion of technology and art. It reflects the vision of an innovative beauty world in the AI era.
